Instagram interior of Follower restaurant by YoDezeen

The new Kyiv restaurant Follower is a cozy place for those guests whose life is closely connected with popular social networks. The designers of the YoDezeen studio worked on the design of its interior. The institution is located on Velyka Vasylkivska Street, one of Kyiv's oldest streets.

The premises of the new restaurant are located on two floors of a house from the time of the Stalinist building of the fifties of the last century. The historical past of this house was taken into account when developing the interior design project of the establishment. At the same time, designers sought to decorate the space in such a way that it looked attractive in reality and in photographs posted on one of the most popular social networks - Instagram. After all, it is not for nothing that the name of the restaurant in translation into Russian means "subscriber" - the very concept of the institution is reflected in this name.

Artem Zverev, the lead architect of the project, says that in the design of commercial projects, Instagram strategy is an important component. This is due to the need to create a space designed for millennials, corresponding to their current needs and interests.

On the ground floor of the restaurant, there is a spacious hall with brick walls, partly lined with hot-rolled steel. Thanks to the high five-meter ceilings, the hall seems even more spacious. Its main element is a cocktail bar decorated with three large mirrors. The stand is made in the form of a bookshelf on which ceramic books are displayed. And opposite the bar is an art object that symbolizes the generation of people born after 1981 (Generation Y). To create this object, the designers used books glued together.

As for the materials used in the interior, the main ones are natural wood, metal and concrete. In the hall, you can see wooden benches and countertops, mirror frames, a parquet and a huge table. The latter symbolizes the active life of "subscribers" offline. Some chairs and tables of the restaurant are made by Ukrainian craftsmen on an individual project, and some were brought from Europe.

Guests can climb the metal stairs to the second floor of the restaurant. In the upper hall, the atmosphere is already more intimate, conducive to a relaxing holiday. The characteristic colour of wood here is successfully combined with terracotta, greenish and silver hues. In the interior of the hall, the main focus is on a massive bookshelf with books made of glass.

In general, books, according to architect Artem Zverev, are one of the key topics that can be identified in the overall concept of the new Kyiv restaurant. It reflects the collective image of generation Y, whose members are active both in the real and virtual worlds. The theme of books can be seen in the bar with a bookshelf-shaped counter, and in the metal letters that adorn the columns.